Affiliate Marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.
More Points About Affiliate Marketing:
- Affiliate marketing is a marketing scheme in which a company compensates partners for business created from the affiliate's marketing tactics.
- Digital marketing, analytics, and cookies have made affiliate marketing a billion-dollar industry.
- Firms typically pay affiliates per sale and less frequently by clicks or impressions.
- The three main types of affiliate marketing are unattached affiliate marketing, involved affiliate marketing, and related affiliate marketing.
Understanding More About Affiliate Marketing
The internet has increased the prominence of affiliate marketing. Amazon (AMZN) popularized the practice by creating an affiliate marketing program whereby websites and bloggers put links to the Amazon page for a reviewed or discussed product to receive advertising fees when a purchase is made. In this sense, affiliate marketing is essentially a pay-for-performance marketing program where the act of selling is outsourced across a vast network.
Affiliate marketing predates the Internet, but it the world of digital marketing, analytics, and cookies made it a billion-dollar industry. A company running an affiliate marketing program can track the links that bring in leads and, through internal analytics, see how many convert to sales.
Types of Affiliate Marketing
There are Three Type Of Affiliate Marketing:
- Unattached Affiliate
- Involved Affiliate Marketing
- Related Affiliate Marketing
Ask Any Query If You Have